About me – Andrea Di Berardino

Hi, I'm Andrea

a seasoned full-stack graphic designer based in Zurich with over 8 years of experience in the design field and passion for visual storytelling and interaction design.

ABOUT ME

I consciously push the boundaries of creativity to inspire and empower users through simple yet effective design executions.

Nearly a decade of experience with end-to-end human-centred design in digital UI, UX and motion graphics, has grown my curiosity for innovative solutions while creating seamless experiences and delights for consumers.

I have led several cross-functional and agile teams successfully as a product designer with Fennex; a mobile health solution that creates accessible diagnosis' while treating hearing-impaired users and as a graphic designer with Numbrs; a mobile fintech leader enabling its users to manage banking and crypto wallets in a single app.

I am keen to collaborate with both the product and marketing divisions to strategically create immersive and user-centric collaterals in full alignment with the overall branding strategy.

As a progressive head of design, I seek to create impactful, meaningful and human-centred experiences in the digital environment and beyond.

Notably, I have represented several other global clients, including Sonova, Balmain and Brandmate, often through the complete design process (from conceptualization to delivery). My areas of interventions are:

Digital product development: UI/UX and prototyping for web, mobile, smart devices;
Marketing: social media content creation, video editing and visual effects, animation & motion graphics, digital & print;
Branding: brand equity guidelines, visual identity strategy and typography, rebranding.

Reach out today to learn more about my design expertise and how I can contribute to your business.

WHY UI DESIGN?

Emotions play a massive role in our life. I do it because I like to bake emotions into the design using a combination of colours, styles, and typography.

WHY UX DESIGN?

Develop interactive prototypes (along with user flows, personas, and animation) to have a clear vision of the real-world scenario.

WHY BRANDING?

Branding goes way beyond just a logo or a typeface. It is the DNA that tells a story connecting emotionally to customers.

SKILLS

Graphic Design

UI Design

UX Design

Human Interaction Design

Brand Identity

Motion Graphic

Wireframing

Rapid Prototyping

Ethnography

Personas

"I had the pleasure to work side by side with Andrea for the past five years. I have seen him evolve into a highly qualified "Full-Stack Designer" with an extraordinary passion for UX, CX, and BX. Every time I have challenged his technical skills with borderline requests, I was amazed by his creativity and deep understanding of users. Andrea is a self-learner and talented young professional with exceptional learning abilities. You will find him to be a hard worker, reliable, and with a healthy 'can-do' attitude. Andrea is the go-to person for a large variety of subjects, and he represents an asset that every modern company should fight for."

– Alex Mari • Research Associate, University of Zurich, CH

"Andrea is above all a great motion designer that has the ability to turn rough ideas into beautiful animations. Working at the same team at Numbrs, I experienced first-hand his animation and design skills that add so much to the experience of any digital product. He could also occasionally switch to more hands-on product work, working directly on the mobile and web interfaces. Being a very positive and easy-going person, he adds much more than his skills to any team and I would recommend him anytime!"

– Vedran Židanik • UI Designer, Numbrs - Zurich, CH

"Andrea is a great freelancer and a very nice person. Reliable and straight to the point. He is a valuable asset in any online team. I have worked with him and recommend him for his skills and personality."

– Jens Baltrusch • Web Content Manager, Phonak - Stäfa, CH

info@andreadb.design • LinkedIn